While there are many individuals and organisations in the PR business today, there are some who have made a significant contribution to the industry with their extraordinary ideas and methods. One such person is PR Guru and media director Prem Jhangiani. The man, who has been working in the Marathi film industry for ten years now, is known for providing with the best media and marketing ideas and solutions to his clients. The man, through his company Friends InCorporate has handled the PR for leading Marathi celebrities and films including ‘Lai Bhaari’, ‘Paying Ghost’, ‘Mission Possible’, ‘Family Katta’, ‘No Entry Pudhey Dhoka Aahey’ and several others.

The man, with a strong marketing acumen, recently expressed his concern over the trend of releasing multiple films on the same day. He feels this practice is turning out to be detrimental for the business of Marathi films.

Sharing his views on the same, he says, “I do not understand the logic behind releasing so many films on the same Friday. This Friday, there are as many as nine films hitting the theatres. Do we really expect the audience to turn up for all these films? How are films going to breathe amidst such competition? I do not understand what the producers, distributors or even the marketing people are thinking. Nobody is questioning such a suicidal move.”

Jhangiani hopes that this trend will change in the near future.

“People learn from their mistakes. I hope the failure of the recent Marathi films would serve as a wake-up call for people who have failed to understand such a simple thing”, he ends on a parting note.