Ekta Kapoor's Kasautii Zindagii Kay is setting new highs every day in terms of marketing and social media buzz. The show already boasts of big names like Parth Samthaan, Erica Fernandes, and Hina Khan as Anurag Basu, Prerna, and Komolika respectively.

Joining the cast now is Ikyawann fame Sidharth Banerjee. Sidharth, coincidentally called Sid on the show, will be essaying the role of Anurag's best friend and confidante.

When we spoke to the actor, he shared, 'Without a doubt, this is going to be the biggest and grandest show on Indian television. So, to be a part of it makes me feel really special. I would really like to thank the creative team of Balaji for helping me land this role.'

Kasautii Zindagii Kay is going to set the small screens on fire from 25 September.