Balaji Telefilm’s as part of its New Media Venture launched a website titled hoonur.com to encourage aspirants to showcase their talent (hoonur) by creating portfolios on the website. Website features like uploading photographs, videos, audios will facilitate aspirants to reach a wide spectrum of entertainment media including films, television, stage, fashion and the advertisement world. It gives aspirants a platform to gain foothold in the entertainment industry. Hoonur.com is not just for artists but also offers writers, editors, directors, technicians, Costume designers, hair stylist and other related skills a chance to get recognition. Uday Sodhi, CEO - New Media, Balaji Telefilms said, “Hoonur.com aims at providing talented artists from across the country an opportunity to be visible to talent hunters in Bollywood, TV, Media, Fashion and Advertising Industry. The Entertainment Industry in India hunting for budding talent can find right candidates on Hoonur.com. ” Puneet Kinra, Group CEO, Balaji Telefilms, added “As the leading creator of entertainment content across platforms, we understand the gap between demand and the availability of talent. We hope Hoonur will add value to the industry by bridging such a gap.” Balaji Telefilms launched remarkable faces like Smriti Irani, Sakshi Tanwar and many more. Hoonur.com is designed to give the entertainment industry a 360 degree solution. It is an ideal place for talent seekers like casting directors, production houses to upload their requirements and also browse through the database of portfolios to discover talented people from across India. Searching for new faces and talent is fast and simple with Hoonur.com. More over it’s free yet provides premium content for everyone who is a part or aspires to become a part of the entertainment industry.